With video streaming platforms becoming the preferred source of entertainment, cable television is now a thing of the past. According to the consulting firm Deloitte, 56% of Americans are streaming videos monthly, with the number only posed to increase in the coming years. People are transitioning to digital due to its low price, convenience, and personalized experience it offers. Algorithms are used to predict the behaviour of users, which results in more relevant TV shows and movies being recommended and consumed.
YouTube paved the way for digital entertainment to reign supreme as it brings in two billion registered users every month. There is also a record of one billion hours of video being viewed every single day. Can you imagine the scope of the platform to be able to pull that off? There’s content for everything, from gameplay videos of popular video games to comparison videos of which enterprise risk management system is the best for a business to use. Becoming a YouTuber is now a legitimate job to have, with older generations still trying to wrap their heads around.
What separates YouTube from other digital entertainment platforms is its ability to promote creating and consuming content. The site only serves as a middleman for creators and viewers as they share their masterpieces online. It’s also easy to navigate around, upload videos, and share links that young children can find it easy to use. You don’t even need a registered account to partake in the bounty of YouTube’s content.
Ads in exchange for free material
YouTube spoiled the younger generations by making content easy to access and view. There’s no upfront payment like most kinds of entertainment or complicated sign-up processes. All one needs is to click and watch a video, and next thing they know, they’re hooked on the website. Other digital platforms are taking a page from YouTube’s strategy by offering free material in exchange for watching a few advertisements to cover the cost of hosting and production. What’s interesting about this model is that cable television also used commercials to bring in money for their shows, which most people don’t realize.
It’s possible to become a self-made celebrity
Since it’s easy to create an account and upload videos, almost anyone can become successful on YouTube. Most famous personalities started as vloggers with their channels until they built a massive fanbase thrusting them to success. Some of their content doesn’t take much money to produce, as authenticity remains an attractive aspect for most consumers. Big brands and industry names have followed suit and made YouTube accounts to engage better with their audience and target market. They would also get YouTubers as endorsers of their products and services.
All you need are cute pets
If a YouTube creator doesn’t want to be the face of their channel, they can also use the cute antics and playful nature of their pets. There’s something with these adorable dogs and quirky cats that capture the hearts and eyes of everyone. The status of influencer and ability to rake in millions of dollars is not limited to humans anymore. Jiff Pom, a Pomeranian dog, is known to have a net worth of 31.4 million across YouTube and other social media platforms. He even appeared in the music video of Katy Perry’s Dark Horse.
Digital entertainment is here to stay as more and more people are using the internet for their daily news. The growth and influence of YouTube will be felt for years to come.