Understanding the Psychology Behind People Clicking on Online Ads

There are two ways you can generate more leads to your website. The first one is through organic search listing and the second one is through sponsored ads on search engines such as Google. In recent years, you may have noticed that sponsored results are taking more of the search engine results page. Search for a keyword on Google right now. The first three links on the results page will be mostly sponsored ads.

That does not mean that you should focus more on paying for online ads on Google. The fact is, organic searches still get more clicks compared to paid search. However, it is important to understand how people use keywords to search for the information they need. Before putting your money in pay-per-click or PPC advertising , you have to know the behavior of your customers in search engines.

What Are People Looking For?

In a 2018 survey, people said they are clicking on paid ads for these four reasons: to answer a search query, because it mentioned a familiar brand, because it appeared on top of the search results, and it has a compelling title or image. About 33% of the survey participants said they clicked on the ad because it answered their query. This means people are using search engines with intent. They are looking for specific information they want the search engine to provide.

But the seriousness of the intent also affects the effectiveness of the keywords. People who look for generic information won’t likely click a paid ad about it. Those who are looking to buy something may want to click on a paid ad provided that the link is from a reliable source.

Basic Information Keyword Searches vs. High Commercial Intent Keywords

google searchAlthough organic searches trump paid ads on Google search results, that’s only for basic information keyword searches. This search refers to random facts that people want to know (and not buy). Some examples of basic information keywords are “social marketing,” “choosing jewelry,” and “schools near me.”

For businesses, they should focus on getting more hits for high commercial intent keywords. The intention of web users in searching for these keywords is to buy the products. An example of this type of keyword is “buy a robot vacuum.” There is already an intent for the web user to buy this product. The only thing a business has to do is to get to the top of the search engine results.

This is where paid advertising is winning over organic searches. People click on paid advertisements because they provide the information they need. In one survey, 64.6% of the people monitored clicked on paid ads when they are looking to buy an item online. In this scenario, paid search will be more effective than organic searches.

There is no foolproof formula for making online ads more effective. However, it pays to understand who your target audience is and how they are using search engines. This information will tell you how to reach them and how to make them react in a way that will benefit your bottom line.

Share:

Facebook
Twitter
Pinterest
LinkedIn

Trending

Slide 1 Heading
Lorem ipsum dolor sit amet consectetur adipiscing elit dolor
Click Here
Slide 2 Heading
Lorem ipsum dolor sit amet consectetur adipiscing elit dolor
Click Here
Slide 3 Heading
Lorem ipsum dolor sit amet consectetur adipiscing elit dolor
Click Here
Previous
Next

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.

Related Posts

Forklift driver with other employee in a warehouse

Tips to Improve Your Company’s Shipping Processes

If you own a business that ships products to customers, then you know how important it is to have an efficient shipping process. After all, the goal is to get the product to the customer as quickly and cheaply as possible. However, achieving that goal is easier said than done. There are many moving parts

customer enjoying food at the mall

Ways To Show Your Customers You Appreciate Them

Customer appreciation is key to maintaining a thriving business. When your customers feel valued, they are more likely to continue doing business with you and referring others to you. There are many ways to show your customers that you appreciate them. Here are a few of the most effective ways to do so. Say “Thank

magnet attracting dummy people

Need More Customers? What Businesses Can Do

Businesses need customers to survive. Without customers, companies would not be able to make money and would eventually go out of business. According to a study by the National Federation of Independent Business, “Small businesses with fewer than 50 employees that increased their customer base by just 10 percent increased their profits by an average

small business opening

Common Challenges in a Small Business Office and Their Solutions

As a small business owner, you know that there are a lot of challenges you face daily. Juggling all the different hats you have to wear can be difficult, and sometimes things can get even more complicated in the office. All offices encounter issues in various forms and levels of urgency but by better addressing

Scroll to Top