The fitness club industry is now a multi-billion-dollar industry targeting people of all ages and genders. Baby Boomers are driving gym memberships up while Millennials and Generation Z continue to become more health-conscious than ever before. As a result, fitness clubs are popping out everywhere. And even amid the coronavirus pandemic, people continue to take care of themselves at home, enrolling in online fitness classes or watching do-it-yourself videos on the internet. They made do with what little tools and equipment they have at home.
Over the years, with the rising cost of health care and the various serious medical conditions, people began realizing the importance of taking care of one’s health. Today, you’ll see people becoming more conscious about the food they eat. No more sugary foods for many. They’re also starting to let go of bad habits such as smoking, binge-eating, alcoholism, and many other unhealthy habits.
This only means that businesses have a huge opportunity to target this market. Not only are these customers and clients going to the gym to lose weight and live healthier lifestyles, but they’re also purchasing gear, food, and so many more. What are the kinds of businesses that will target these consumers?
Food and Energy Drinks
Not only are people taking care of themselves better by going to the gym or building their own gym at home, but they’re also spending on healthy food and energy drinks. You will notice the increased consumption of healthy drinks, so a good business has something to do with smoothie franchise opportunities. You can sell smoothies made with vegetables and fruits so that gym-goers have something to fuel them during their routines.
Packed gourmet foods are good options, too. Many chefs and restaurants have transitioned to this kind of business model during the pandemic. The meals are portioned according to a particular diet program—keto, Mediterranean, pescatarian, etc. They also package it according to your fitness goals—lose or gain weight.
Gear and Equipment
The gym now is like a fashion runway of some sort. Everyone is wearing their best gym outfit. So, why not turn that into a profit-making business? Find suppliers of lightweight, moisture-wicking garments that you can turn into an everyday gym outfit. If you want to be more different, you can design an outfit that the wearer can take from the gym to the office and vice-versa. That is something that gym-goers would love to have. The ability to wear the same outfit from the office to the gym will reduce the wastage of time.
Aside from gym outfits, you can also dabble into reselling gym equipment and tools that they can use at home. Although gym-goers would love to stay in the gym longer and every day, they can’t usually do this because of family obligations. What they do is try to recreate their gym in their homes. They usually buy gym mats, dumbbells, kettlebells, treadmills, and other equipment so that they can do their routines even at home.
That being said, one of the businesses that you venture into is retrofitting and designing one’s garage or basement into a gym. This service can be offered alongside gym and fitness products. Those who are too busy to design their own home gym will avail of this kind of service.
Health Supplements and Vitamins
Gym-goers are not only taking care of themselves by eating right and exercising regularly. They are also taking health supplements and vitamins that will support their weight loss, muscle buildup, and core strength. These will help them progress faster in their fitness goals—whether it’s to lose or gain weight or build up muscles that weren’t there before.
When becoming an authorized reseller of particular vitamin and supplement brands, make sure to vet the company. Do they have the right licenses and permits to produce and reproduce the supplements? Do they have a good reputation in the industry? Meaning, were there scandals in the past about the quality of their products? You don’t want to align your name with a company that has a bad reputation.
Advances in medical science developed many health supplements that gym-goers use today to complement the programs that they are in. You’ve probably heard about whey protein, which supports muscle buildup. How about those diet pills that can help accelerate your weight loss? These are products that people spend thousands of dollars on.
There are many types of businesses that can target gym-goers and fitness buffs. As a multibillion-dollar industry, it pays to zero in on these products and services that can bring your organization to new heights. Take the chance now that people realized how important it is to take care of their bodies. Now is the time to make that investment and join the health and fitness industry.